Mobile Endove Underwear was formed in 1999 initially as Mobile Slip. New advertising compaigns communicated the message of the updated, designer sensability that distinguished Mobile Endove Underwear from all others. Once in utilitarian product men's underwear suddenly became an object of desire. And hence in 2001 we introduced men's and kids's wear as Mobile vest and Children vest with elastic briefs and trunks. A complete women's line followed in 2007-2008 with fast moving products such as Sneha, Karishma, Petal, Paris Girl, Rangoli as trendy underwear to stores.
Mobile Endove Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand's standard of excellence. Men's fabrics range from comfortable cottons to edgy sheer synthetics, while women's product includes foundations with clean and comfortable silhouettes, daywear with lace elements and satin touches, as well as fashion trend-forward prints and styles.